Kalendarium

MMTC research Seminar presented by guest Monica Porzionato

MMTC Seminar with guest Monica Porzionato

Title: Based on ongoing research on affect, strategic communication, and social media influencing

In this presentation, Monica will explore how affect and affective atmospheres have been approached in marketing and organisation studies, as well as how these theories can inform and reshape approaches to strategic communication theory and practice. Drawing on insights from her doctoral research, ongoing publications and the INFLU-NORD project, she will elaborate on how affect thinking can deepen our understanding of communication as a means of sustaining common orientations, attachments and forms of collective life.

About the speaker:
Monica Porzionato is a Postdoctoral researcher at the Department of Management, Society and Communication, Copenhagen Business School. She holds a PhD in Media and Communication Studies from Lund University (2025), where her dissertation was awarded Best PhD Thesis in the Humanities and Social Sciences by the Royal Society of Sciences in Lund. Her research focuses on affect in media and communication, with particular attention to climate change communication and the role of social media in shaping collective orientations.