Nivå: Avancerad nivå
Ansökningstid: 2021-03-15 - 2021-04-15
Programstart: Höst 2021
Ort: Jönköping
Examen: Filosofie masterexamen med huvudområdet företagsekonomi, 120 hp

The two-year master's programme in Digital Business takes a broad approach to the digitalisation that shapes society. It addresses the new challenges that digitalisation poses for companies and their employees with regard to business renewal and innovation, marketing and digital services.

 

Students gain knowledge in how to analyse the business opportunities that digitalization offers for both new and existing companies. In addition, the programme stimulates creative thinking around digitalisation, strategic change, business innovation and renewal.

 

The programme combines theoretical and real-world practical work, and has a multidisciplinary approach covering topics in business administration, informatics and business law.

The second year of studies includes an international internship course where students study online courses in parallel.

After graduating, students may be interested in a range of jobs relating to digital transformation – as digital strategists or analysts for established companies, as consultants, or as entrepreneurs leveraging the opportunities of the digital economy.

Programmet Digital Business (Two Years) ges vid Jönköping International Business School
Omfattning: 120 hp
Nivå: Avancerad nivå
Språk: Undervisningen bedrivs på engelska
Studietakt: Helfart
Ort: Jönköping
Studieform: Campusbaserad
Programstart: Hösten 2021
Urval: Avancerad nivå
Behörighet: The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in one (or a combination) of the following areas: business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Anmälningskod: HJ-MS157
Examen: Filosofie masterexamen med huvudområdet företagsekonomi

Year 1

Understanding Digital Business 7,5 credits
Digital Innovation 7.5 credits
Digital Entrepreneurship 7.5 credits
Advanced Research Methods in Entrepreneurship 7.5 credits
Digital Business Modeling 7.5 credits
Data-analysis for Decision-making 7.5 credits
Digital Marketing 7.5 credits
Entrepreneurial Finance 7.5 credits

Year 2

International Internship on Digital Business 15 credits
Leading and Organising Innovation Work 7.5 credits
Business Law in a Digital Context 7.5 credits
Master Thesis in Business Administration 30 credits

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