Marketing Management

Filosofie kandidatexamen med huvudområdet företagsekonomi, 180 hp

Plats: Jönköping

Programstart: Hösten 2019

Till ansökan (öppnar 15 mars)

 Arbeta som ledare inom området marknadsföring – exempelvis med fokus på marknadsanalys, affärsutveckling, kommunikation eller försäljning. Syftet med programmet är att utveckla din förmåga att leda projekt och funktioner inom marknadsföring och affärsförnyelse. På det sättet kan du bidra till ett företags utveckling och tillväxt. Huvudämnet är företagsekonomi, men du läser även kurser i nationalekonomi. Kurserna är utformade för att ge dig kunskaper om de olika delarna av marknadsföring.

Marketing Management is designed to equip you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

This programme equips you with knowledge and skills that enable you to support companies’ development and growth by leading projects and functions within the various areas of marketing and business renewal. The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.

Marketing Management is designed to equip you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

Special Selection

Jönköping International Business School has decided to reserve a small number of places on their programmes to applicants who are  particularly suitable for the education as well as the school's profile. The aim is to widen the admission opportunities for the candidates. Read more about the criterias.

Study Abroad or Internship

During the third year you have the opportunity to spend a semester abroad at one of JIBS Partner Universities. Besides being an experience for life, studies abroad provide access to unique courses, the possibility of specialization, language skills and an international personal network. You also have the opportunity to study elective courses of your choice at JIBS, which also allows you to do an internship in another country.

After Graduation

After completing your programme, you will be well prepared to tackle a range of positions related to marketing. The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager.

Are you considering studying a Master's Programme? We offer:

Omfattning: 180 hp
Nivå: Grundnivå
Studietakt: Helfart
Ort: Jönköping
Studieform: Campusbaserad
Språk: Undervisningen bedrivs på engelska
Antal platser: 75
Programstart: Hösten 2019
Sista anmälan: 2019-04-15
Anmälningskod: HJ-52032
Behörighet: Grundläggande behörighet samt Matematik 3b eller 3c, Samhällskunskap 1b eller 1a1 och 1a2. Eller: Engelska 6/B, Matematik C, Samhällskunskap A.
Urval: 65 procent av platserna avsätts för sökande i betygsgruppen och 35 procent i högskoleprovsgruppen.

Examen: Filosofie kandidatexamen med huvudområdet företagsekonomi

Year 1

Communication in a Cross-Cultural Context 7,5 hp
Entrepreneurship and Business Planning 7,5 hp 
Basic Financial Accounting 7,5 hp 
Principles of Project Management 7,5 hp 
Organising and Leading in a Sustainable World 7,5 hp
Supply Chain Management 7,5 hp
Marketing Management 7,5 hp
Purchasing and Sales 7,5 hp

Year 2

Business Statistics 1 7,5 hp
Marketing Communication 7,5 hp
Business Digitalisation 7,5 hp
Microeconomic Principles and Mathematics for Economics 7,5 hp
Responsible Enterprise, 7,5 hp
Corporate Finance 1 7,5 hp
International Marketing 7,5 hp
Research Methods: Design, Implementation and Analysis 7,5 hp

Year 3

Study Abroad/Elective courses/Internship+Elective courses 30 hp
Bachelor's Thesis in Business Administration 15 hp
International Marketing Law and Consumer Protection 7,5 hp
Brand Management 7,5 hp




Till ansökan (öppnar 15 mars)
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