Digital Business

Degree of Master of Science with a major in Business Administration, 120 credits.

Studieort: Jönköping

Programstart: Hösten 2018

This Master’s programme takes a broad business approach to the digitalization that shapes society.

The two-year master's programme in Digital Business takes a broad approach to the digitalization that shapes society. It addresses the new challenges that digitalization poses for companies and their employees with regard to business renewal and innovation, marketing and digital services.

Students gain knowledge in how to analyse the business opportunities that digitalization offers for both new and existing companies. In addition, the programme stimulates creative thinking around digitalization, strategic change, business innovation and renewal.


The programme combines theoretical and real-world practical work, and has a multidisciplinary approach covering topics in business administration, informatics and business law. The second year of studies includes an international internship coursewhere students study online courses in parallel.

After Graduation

After graduating, students may be interested in working as managers for established companies, but also as entrepreneurs wanting to leverage the opportunities of the digital economy.

Omfattning: 120 hp
Nivå: Avancerad nivå
Studietakt: Helfart
Ort: Jönköping
Studieform: Campusbaserad
Språk: Undervisningen bedrivs på engelska
Antal platser: 30
Programstart: Hösten 2018
Sista anmälan: 2018-04-16
Anmälningskod: HJ-MS127
Behörighet: The applicant must hold the minimum of a Bachelor’s degree (i.e the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, industrial engineering and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.
Urval: Avancerad nivå
Examen: Degree of Master of Science (120 credits) with a major in Business Administration

NB Preliminary list of courses

Year 1 Autumn

Understanding Digital Business 7.5 credits
Digital Innovation 7.5 credits
Digital Entrepreneurship 7.5 credits
Advanced Research Methods in Global Management 7.5 credits

Year 1 Spring

Digital Business Modeling 7.5 credits
Leading and Organizing Innovation Work 7.5 credits
Digital Marketing 7.5 credits
Entrepreneurial Finance 7.5 credits

Year 2 Autumn

International Internship on Digital Business 15 credits
Data-analysis for Decision-making
7.5 credits

Year 2 Spring

Business Law in a Digital Context 7.5 credits
Master Thesis 30 credits


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