Marketing Management

Bachelor of Science with a major in Business Administration, 180 credits

Location: Jönköping

Start date: August 23, 2021


Marketing Management is designed to equip you with the knowledge and skills that enable you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

The combination of theory, practice and recurring group work makes Marketing Management a programme that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.

You will have the opportunity to spend one semester abroad and to develop a personal international network that can boost your career.

The fifth semester offers plenty of options to specify. Either by studying abroad at one of JIBS' recommended partner schools, or by taking elective courses of your choice at JIBS, which also allows you to do an internship in another country.

The Marketing Management Programme also includes an opportunity to apply for a double degree exchange with IQS Business Schoolexternal link, opens in new window (Spain).

3 years, 180 credits. Bachelor of Science with a major in Business Administration.

With your degree you can apply to both Swedish and international master programs. Please note that master programmes may have different entry requirements.

After completing your programme, you will be well prepared to tackle a range of positions related to marketing in local as well as international businesses. 

The programme will prepare you for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product manager, brand manager, salesperson, account manager/key account manager/service manager, after-sales, or export manager. 

With your degree, you can apply to both Swedish and international master's programmes. Please note that master's programmes may have different entry requirements.

A bachelor's degree in business administration fulfills the prerequisites for further studies at the master's level. Here at Jönköping University, you can continue with:

The combination of theory and practice, and recurring group work makes Marketing Management a programme that provides you with important experience for your future career.

The programme places special emphasis on the entrepreneurial aspect from the first semester. It also emphasizes the international aspect through the focus on contemporary international markets. All courses are taught in English and the fact that the programme is open to students from around the world reinforces the international aspect.

Jönköping International Business School has decided to reserve a small number of places on their programmes to applicants who are particularly suitable for the education as well as the school's profile. The aim is to widen the admission opportunities for the candidates.

Read more about the criterias.


180 credits ECTS



Rate of study


Place of study




Start date

August 23, 2021


General entry requirements include high school diploma; with specific demand on mathematics, civic/social studies, and English proficiency. Read more about our English Requirements.

Read more about our Admissions Requirements.

The number of places is limited and a selection is made based on high-school diploma GPA, and letter of motivation.

(Special Selection: We reserve a limited number of extra seats within this bachelor programme for applicants who are considered particularly suited to the education and JIBS’ profile. Read more.)


Bachelor of Science with a major in Business Administration.

Tuition fees

100,000 SEK per year

Tuition fees do NOT apply for EU/EEA citizens or exchange students

NB Preliminary list of courses

Year 1

Entrepreneurship 7.5 credits
Communication in a Cross-Cultural Context 7.5 credits
Basic Financial Accounting 7.5 credits
Principles of Project Management 7.5 credits
Organising and Leading in a Sustainable World 7.5 credits
Supply Chain Management 7.5 credits
Marketing Management 7.5 credits
Purchasing and Sales 7.5 credits

Year 2

Business Statistics 1 7.5 credits
Marketing Communication 7.5 credits
Business Digitalization 7.5 credits
Microeconomic Principles and Mathematics for Economics 7.5 credits
Responsible Enterprise 7.5 credits
Corporate Finance 1
7.5 credits 
International Marketing 7.5 credits
Research Methods: Design, Implementation and Analysis 7.5 credits

Year 3

Studying Abroad/Elective courses/Internship+Elective courses 30 credits
Bachelor Thesis in Business Administration 15 credits
International Marketing Law and Consumer Protection 7.5 credits
Brand Management
7.5 credits


Pathway Programme

If you don't fulfil our language requirements,  you can enter our Pathway Programme, designed to strengthen your English and academic skills. Read more.  

Programme Manager

  • Jönköping International Business School