MMTC researcher Adele Berndt’s paper explained by an animated video on Youtube

On October 30, 2017, Emerald Publishing posted an animated video on Youtube to communicate the core ideas of a journal article written by MMTC researcher Adele Berndt (Associate Professor) and her co-authors, who were her supervisees of a Master’s thesis completed at JIBS.

Weblink to the video “Why millennials don't like your ad”:

The research article “Brand avoidance among Generation Y consumers” was published by Emerald Publishing in 2016 on Qualitative Market Research: An International Journal. Weblink: