PRME is a global initiative, launched in 2007 by the UN.


Marcela Ramírez Pasillas
PRME Manager
+46 36 - 10 18 34

Price-winning report

JIBS received a recognition at United Nations Headquarters in New York in spring 2017 for excellence in Advanced Sharing Information Practices on Progress reporting.

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Indentifying management education as an important part in fostering responsible business behaviour and sustainable development in society, PRME helps to ensure a world where both business and society can flourish.

Six principles assist and inspire business schools to promote sustainability and corporate social responsibility. Over 500 business schools worldwide are signatories of the PRME. Six of these (including JIBS) are located in Sweden.

By adopting the six principles, JIBS has pledged to participate in a continuous process of developing education, research and dialogue with the business community in questions concerning CSR and sustainability.

Being a signatory of PRME implies that JIBS regularly will report on the progress in regards to implementing the six principles.

JIBS approach to PRME

Staying true to the JIBS Strategy, the work of PRME at JIBS is materialized through its guiding principle to Responsible in Action.

This means that PRME at JIBS is translated as being Responsible in Action. This principle is central to advancing our commitment to educating responsible leaders and becoming a role model in our industry.

At JIBS, embedding Responsible in Action implies that we will adopt a triple bottom line logic in which social, environmental and economic sustainability converge. How we will work to achieve this can be described by relating Responsible in Action with two dimensions, the individual dimension and the collective dimension of our organisation as portrayed in figure 1.

The individual dimension comprises the motivation and behaviour of faculty, staff and students to partake in activities, education and/or research on either ethics, responsibility or sustainability. Motivation indicates the existence of a strong degree of commitment and engagement of faculty, staff and students towards ethics and responsibility. Behaviour indicates that the faculty, staff and students’ competence and knowledge of ethics, responsibility or sustainability permeates their actions, performance and societal impact. It also means that personnel are ethical in different realms of their work life. The collective dimension encompasses culture and systems to create an ethical and responsible organisation. Culture means that we adopt Responsible in Action as a Guiding Principle and that we identify shared practices in our daily activities that help us live the Responsible in Action Guiding Principle. JIBS Systems correspond to the reliance on environmental certification, working environment plans, non-discrimination and equal treatment plans that support the wellbeing and health of personnel and the overall sustainability of our organisation. It also means that we share social norms, responsibility and procedures to proactively shape individual and collective ethical behaviours. Such norms, responsibilities and procedures could be potentially included in a code of con-duct. For analytical purposes, we place JIBS in the centre indicating the future direction that we believe we need to move in the future in order to fully embrace Responsible in Action.

Embedding JIBS Responsible in Action

Embedding JIBS Responsible in Action

Content updated 2017-08-24

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